| Royal BC Museum's Titanic sails into 'blockbuster' territory |
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With the arrival of visitor number 375,000 at the Royal BC Musuem to see "Titanic: The Artifact Exhibition," the museum could announce that this exhibition is worthy of a "blockbuster" description.
Stan Hagen, BC minister of tourism, sport and the arts, was recently on hand to congratulate the guests who nudged the attendance past the 350,000 mark -- Scott Funk and his wife Cheryl from Chilliwack, BC. The Funks were feted with balloons, free passes and a Titanic gift package. "Titanic: The Artifact Exhibition" is now the third most popular touring exhibition hosted by the RBCM in the past decade, having surpassed the 360,000 visitors who came to "Dragon Bones: When Dinosaurs Ruled China" (2003). With almost a month to go in its six-month run, Titanic is also closing in on the visitor numbers posted by "Leonardo da Vinci: Inventor, Scientist, Artist" (1998-99). "Eternal Egypt: Masterworks of Ancient Art" (2004) still reigns with RBCM's highest-ever monthly attendance. "Since it opened in April, Titanic has been a huge hit with our visitors," said RBCM CEO Pauline Rafferty. "We conservatively estimated 250,000 visitors would attend the exhibition, and we've now reached one-and-a-half times that number. It's safe to say, the public has decided that Titanic is a blockbuster." While the impact of Titanic-driven tourism on Greater Victoria's economy has yet to be determined, Royal BC Museum exit surveys show 29 per cent of out-of-town visitors' decisions to visit Victoria were influenced by the exhibition. www.royalbcmuseum.bc.ca Author: Canadian Travel Press Organization: Baxter Travel Media E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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